Data & methodology
Show the evidence. State the limits.
Talon AI builds account intelligence from public market, provider and organization records. This page explains where that information comes from, how we keep it honest, and what it can’t tell you.
Sources
Where the information comes from.
Briefs draw on the kinds of public sources below, plus your own data when you choose to share it and we agree how it is handled. Not every source is used for every brief; each brief names the sources it relied on.
- Provider and organization identity
- The NPPES NPI registry: who a provider or organization is, how it is registered, and its listed locations.
- Medicare billing and utilization
- CMS public files of original-Medicare services by provider, published annually.
- Prescribing
- CMS Medicare Part D prescriber files, aggregated by prescriber and drug, published annually.
- Supplies and equipment
- CMS Medicare DME, devices and supplies files by referring provider, published annually.
- Facilities
- CMS provider-of-services, Care Compare and cost-report data for certified facilities.
- Ownership and structure
- CMS ownership files, state business registries and, for public parents, SEC filings.
- Nonprofit organizations
- IRS Form 990 filings.
- Licensure and exclusions
- State boards and federal exclusion lists, named by source and by the states they cover.
- Publicly documented roles
- Organization websites, public filings and job postings, recorded with where each role was found.
Identifiers
An identifier is not a relationship.
An NPI identifies a provider or organization in the national registry. A CCN identifies a Medicare-certified facility. Billing activity, referral relationships and whether someone can actually be reached are separate questions — and a brief keeps them separate.
Public utilization data alone does not establish patient-level referrals, purchase intent, clinical suitability or who currently has authority to decide. Where a brief suggests any of these, it is labeled an inference and listed as something to verify.
Observed or inferred
Every signal says what kind of claim it is.
Observed in source
A named public source records it for that organization or provider, for a stated period. We cite the source and date.
Inference
A reasonable reading of the evidence that the source does not state. It is labeled as an inference and paired with a question to confirm.
Matching
How we handle records that may describe the same organization.
The same practice can appear under different names, addresses and identifiers. A shared name is never treated as proof. Each match carries one of these states.
- Confirmed match
- The records agree and the basis for the match is shown.
- Possible match
- A candidate exists but the evidence is not strong enough; shown with its uncertainty.
- Unresolved
- More than one candidate fits and none is preferred without more evidence.
- No record found
- The named sources, searched as of a stated date, returned nothing. That is a bounded result, not proof that nothing exists.
- Not covered
- The relevant source wasn’t searched or doesn’t cover that kind of entity or place — stated rather than folded into “no record”.
Dates
How current is it?
Most public healthcare sources are published on a schedule — many annually, with a lag. A brief shows the period a source covers and when it was released, and we describe an annual source as annual. Where timing matters to the decision, it is called out.
We don’t describe public-record intelligence as live monitoring, and we don’t claim coverage of every organization in a market. Gaps are shown, not hidden.
Privacy & security
What we handle, and how.
Talon’s sales intelligence work uses organization- and provider-level information, not patient records. Data you share with us is handled as agreed in writing for your engagement.
The main pages of this site load no third-party scripts or fonts. When you use the contact form, what you enter is sent to Talon by email through our email provider. The Privacy Policy describes what is collected and how it is processed.
Corrections. If you believe a public record we have cited is wrong, outdated or misattributed, tell us which record and where you saw it, and we will review it.
Next step
Ask us about a source.
If a question depends on a specific source or market, ask. We’ll tell you what the public record can and can’t answer before you commit to anything.